An Experimental 5-Stage Venture Pipeline
A Two Bit venture operates across 5 venture stages:
- First identify an interesting data science problem and formulate a machine learning approach for the contest;
- Next assemble a competition team with the common goal of winning the prize;
- Upon completion of contest, evaluate results and at the same time explore use cases plus design a business model around them to assess economic viability;
- Accelerate the new venture towards achieving product-market fit; and
- Run the new venture as a full-fledged business at scale.
Journey of a Two Bit venture: from new project to scaled-up business.
While the final three stages have become standard practice for startups and accelerators, the initial two stages are experimental in nature and are believed to be novel in the context of venture building.
The Two Bit venture builder methodology revolves around the idea of early team building in the service of a common goal — winning prizes in the context of data science competitions — in order to first assess technical viability and group dynamics in solving real world problems as a prelude to new venture formation.
The Two Bit approach has the advantage of eliminating technology risks and people risks on the get go — at the same time reducing market risks — prior to feeding each project into a conventional deal pipeline that connects with the capital market. For a highly technical field such as machine learning that depends heavily upon the actual skills of its practitioners, such a mechanism for risk mitigation makes perfect sense in ensuring deal quality downstream feeding into traditional venture capital.
The 7 Venture Building Activities
Distribution of 5+2 activities across 3 different venture stages: design, acceleration, and scale-up (Source: Venture Building, a new model for entrepreneurship and innovation).
Comparing venture builders with 3 other types of organizations: startups, accelerators, and VC funds (Source: Venture Building, a new model for entrepreneurship and innovation).
One Common Methodology
A key idea of the venture builder model is that collective talent from its community of experts will significantly increase the chances of new venture success. A systematic way of doing things, plus a learning and building methodology, lies at the heart of what a venture builder does.
Take Two Bit for example, a wide range of prize-winning 🏆 machine learning applications can be readily created and deployed by Two Bit community 🚀 members based upon ongoing curation of a data commons 🌞 and the harnessing of open source technologies 🛠 for D2O (i.e., DevOps + DataOps). This growing base of code and data is made accessible to the Two Bit community in the form of Common Ground 🌐 Web Services, upon which ongoing improvements and future services can be constructed.
From an organizational point of view, the venture builder is considered a co-founder, and plays a role in the management of its portfolio companies. Two Bit community members are thus collectively empowered to voice independent opinions, and offered the privilege of participation in meetings where key governance and management decisions for startups are made. Where exit or some form liquidity becomes possible in a startup, economic stake-holding of community members, whether individually or as a group, can be adjusted to reflect ownership decisions made at the elected level of granularity. Community members thus share in the design of a bespoke voice and exit strategy for each new venture; and learn from the aggregate of many such examples in the process.
A Growing School of Fish?
Over a longer time horizon, new ventures in the 5-stage pipeline are expected to evolve and adapt to the surrounding economic environment by way of an iterative process featuring 3 components: (1) variation, (2) selection, and (3) retention — otherwise known as universal Darwinism.
The overall mechanism works by trial-and-error alongside generate-and-test. Therefore, by the logic of natural selection, the genetic pattern of new ventures given sufficient trials will evolve towards more adapted forms better suited for survival in the marketplace.
Two Bit: a small school for growing big fish?
Think a school of fish — not an assembly line nor a production studio. The Two Bit venture model tweaks each of the VSR components in the evolutionary process in response to capital market feedback so as to grow bigger fish that also knows a great deal about how to survive in the open ocean.
Unfolding a 4-Factor Venture Production Model
In recent years, the lists of venture builders, also called tech studios, venture studios, startup studios or startup foundries or startup factories, have continued to grow (e.g., curated lists here, here, and here). Where different venture builders diverge most among one another is how they identify business ideas, e.g., gut feeling, cloning, or methodology. Two Bit solves real world data science problems competitively to win prizes and to identify opportunities for new ventures.
From a Two Bit perspective, the venture building exercise is simply real world problem solving meets design thinking. Therefore, it makes sense to apply a methodical approach to the process of building new ventures — systematically exploring a design space comprising of a grid of 4 factors of venture production x 5 venture stages upon which a characteristic set of venture building activities can be overlaid flexibly and adaptively for each venture in the pipeline.
Design space for venture building 🛠 in a shared knowledge economy.